 Webmarketing
CVFM, leading Search Engine marketing firm for Major French Companies
has early detected a new phenomenon linked to paid positionning in search
engines.
It
deals with a new traffic hijicking technique, that was born in the US in
2000 but has dramaticcaly developped over the last 12 months. Small and
Medium companies pay to appear rapidely on searches about Dow Jones companies
in major US portal such as Aol.com, Lycos.com, Excite.com or Yahoo.com.
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93%
of Dow Jones companies are victim of « positionsquatting »
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Thousands
of qualified internet customers are diverted every hour to non official
sites, causing a serious commercial loss to Dow Jones companies.
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